“Every business I've watched struggle with cash flow was earning enough. The money just wasn't arriving.”
Cristoval builds the systems businesses get paid through, and works on one thing with the people he builds them for: making sure the money a business earns actually arrives.
He spent most of a decade building them as an engineer inside other people's companies. Then he started his own — and learned the part that doesn't show up in the code: what it feels like when the work is done, the invoices are out, and the bank still says something different.
Along the way: marketplaces splitting money between hundreds of sellers, software companies billing by seat and usage and exception, studios running memberships on one system, retail on another and workshops on a form.
The businesses were different every time. The failure wasn't. Almost none of them had a way of getting paid that anyone had designed — they had several, added one at a time, each sensible on the day it was decided. The money went missing in the seams.
Not by handing over a report and leaving. Not by making anyone dependent on him. By mapping how money moves, putting a number on every place it's lost, and building something the owner's own team can run.
Cristoval is the founder of Ovalweb, a revenue infrastructure engineering firm. It works on the architecture a business gets paid through — every stream money arrives by, the system each one runs on, whether that structure survives growth — and on the systems that recover what slips through it: the payments that failed, and the customers who left without deciding to.
He leads every engagement directly. Discovery, architecture, design, implementation. Nobody between the person diagnosing the problem and the person fixing it.
No account managers. Nothing handed to a junior.
You see the dollars and the hours before you see a quote.
Sequenced by payback, not by size of finding.
Documented, monitored, and running whether or not he's around.
Tell me how money gets into your business. I'll tell you what I'd look at, and whether it's worth doing anything about.
