Cristoval Martinez
The Revenue SprintAboutContact

Most cash flow problems aren't sales problems.

For over half a decade I built the systems businesses get paid through, inside other people's companies — work that's moved and recovered more than $10M for them. Then I started my own, which is how I ended up on your side of it: the work done, the invoices out, the money technically earned, and the bank saying something different.

If you've had that month, you already understand the problem. I fix what causes it.

EARNED, NOT COLLECTEDBILLED, NOT BANKEDDELIVERED, NOT INVOICEDCHARGED, NOT CHASEDSOLD, NOT RECORDEDLOST, NOT WON BACKEARNED, NOT COLLECTEDBILLED, NOT BANKEDDELIVERED, NOT INVOICEDCHARGED, NOT CHASEDSOLD, NOT RECORDEDLOST, NOT WON BACK
The Revenue Sprint

You know what you billed. You know what hit the bank. This explains the gap.

Most owners have a feeling something's leaking. Almost none have a number. This produces one.

1

Every way money comes in gets written down. Including the ones that don't run on your main system — the contracts invoiced by hand, the partner or marketplace payouts, the terminal, the events page, the payment link somebody set up two years ago.

2

Each one gets checked at five points. The sale. The first payment. The ongoing billing. The renewal. The lapse. Streams break at different points, so they're checked separately.

3

Everything found gets two numbers. What it costs you a month in money, and what it costs you a month in hours.

You end up with a list of what's leaking, what each one is worth, and what to fix first. It's yours whether you hire me or not.

Show me where it's going
About me

“I got into this because of my own cash flow problems, not because payments are interesting in the abstract.”

Hey, I'm Cristoval.

I build the systems businesses get paid through, and I work on one thing with them: making sure money that's been earned actually arrives. Something that answers the call instead of a voicemail nobody returns. Invoices that go out without anyone assembling them. Customers who don't slip away unnoticed. A number at month end you can actually trust.

Every one of those is a system doing a job somebody is doing by hand right now. That work runs through Ovalweb, the firm I founded to do it.

2019
Building since
$10M+
Recovered and generated
50+
Businesses served
More about my story
Trusted by
Copark
Fiverr
Growth Hawaii
War House Gyms
Island Experience
Nebula Academy
Stripe certifiedStripe PartnerBay Area, CaliforniaBuilding revenue systems since 2019
Cristoval Martinez

If any of that sounds familiar

Tell me how money gets into your business. I'll tell you what I'd look at, and whether it's worth doing anything about.

Cristoval Martinez