Case Study

Koeko

Koeko, a leading provider of Korean language lessons, based in France, approached our studio with a vision to enhance their e-commerce platform's payment process and optimize customer retention. Specializing in Korean language education, Koeko sought to offer a seamless user experience for purchasing lessons, addressing cart abandonment issues, and fostering customer loyalty.

Industry

Education

Client

Koeko

Date

2024

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Project Overview

Koeko, a leading provider of Korean language lessons, based in France, approached our studio with a vision to enhance their e-commerce platform's payment process and optimize customer retention. Specializing in Korean language education, Koeko sought to offer a seamless user experience for purchasing lessons, addressing cart abandonment issues, and fostering customer loyalty.

Challenges & Constraints

Key Challenges

  • Payment process limitations with existing Stripe implementation
  • Absence of dedicated pre-sales process and engaging interface
  • High rates of cart abandonment
  • Need for customized payment solution for Korean lessons
Koeko - Project visualization

Solution

To address these challenges, our team devised a comprehensive solution strategy aligned with Koeko's goals and market context.

1

Custom payment solution development tailored to selling Korean lessons

2

Pre-sales engagement enhancement with interactive interface

3

Abandoned cart recovery strategy with personalized email reminders

4

Seamless integration with backend systems and accounting processes

Technologies Used

Webflow
Next.js
Stripe
Linux

Deliverables

Website development
system integrations
Cloud services
Web Care

Results

Enhanced
Payment experience
Improved
Pre-sales engagement
Reduced
Cart abandonment
Increased
Customer retention
"The custom payment solution and enhanced user experience have significantly improved our conversion rates and customer satisfaction, enabling us to better serve our Korean language students."
K
Koeko Team
Management, Koeko

Project Outcome

The successful implementation of these initiatives delivered tangible outcomes and positioned Koeko for sustained growth and student retention: Enhanced Payment Experience: The custom payment solution provided Koeko with the flexibility and control necessary to optimize their payment processes for selling Korean lessons, resulting in increased conversion rates and revenue growth. Improved Pre-Sales Engagement: The revamped pre-sales interface enabled Koeko to captivate potential students early in the learning journey leading to higher engagement, improved lead generation, and increased enrollment in their Korean lessons.Reduced Cart Abandonment: Through the implementation of targeted abandoned cart recovery strategies, Koeko successfully recovered lost sales, re-engaged with students, and fostered long-term loyalty, resulting in incremental revenue and sustained growth.

Project Gallery

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